The 9th edition of Retail Arena brings, once again, two days of discussions about changes in the industry and the future of the field. Influenced by the online commerce landscape and the rapid digitization during the recent months, but also by the free spaces on the market, ready for the expansion of large companies, many businesses are rapidly adopting new services and technologies.
On the first day of the event we look at the changes in retail in the last year and a half, how business strategies have changed and what the economic future in Romania looks like.
On the second day of the conference we discover how the digitization processes has accelerated and what the steps for online migration were, to save or improve the business.
The event will take place live with an audience and online on IC Events, the virtual events platform. Networking & Expo Area included in both setups.
How have commercial and logistics spaces expanded in the last year and how has the market for interior and exterior redevelopment evolved? What programs they brought to light and how they attracted customers using digital tools and smart strategies for online.
Investing in sustainability, despite an uncertain business climate. We’ll talk about investing in campaigns for the environment and for the local community. What are the benefits of sustainable measures taken by retailers and how do these costs influence the purchasing decision of the consumer.
This workshop aims to gather local professionals from various fields and help them overcome known e-commerce challenges in a relaxed and collaborative environment. The challenges were a part of the CMC (Commerce Management Certification) exam, a standard in the industry, hosted and accredited by EICOM.
We’ll discuss 10 situations that can pose a challenge to even the most seasoned ecommercer, and, together, we’ll find the answers. This workshop will give you new insights on how to market correctly in different circumstances, smart going abroad approaches, smart logistics, or how to figure out how many call center persons do you need.
The strategy based on ‘competitive advantages’ helps companies to prosper, or in its absence, leaves the development of organizations to chance. The retail ecosystem has been in the disruption zone for a decade. Starting from Darwin, passing through the competitive positioning and through the innovation curves, we will put perspective in the market dynamics. Participants will leave with some clear strategic models to help differentiate themselves.
What are the chances of an offline retailer surviving in 2021 without an online presence? What is online investment, what are the advantages and how much does it represent in a business?
The pandemic created a dependency on suppliers and showed the importance of carriers for the final consumer. What are the other impediments for the industry and what happens when the authorities delay the important projects for the development of the country? How much ground is left for logistics spaces and what are the main poles of attraction and development in the country?
The end of the year is an important period every brand should take advantage of. On Black Friday and Christmas people are more willing to buy, and Social Media campaigns could generate a big plus in revenue. Learn how to use Social Media effectively for your business, how much money you should invest and how to split your advertising budget to boost your conversions.
Practical Solutions that can be immediately applied to your business and the latest retail information & key numbers
Practical applications from marketing and sales strategies and new ideas for new times: the advantages of online commerce
Networking with current and future business partners in a relaxed environment where you can identify new business opportunities
retailArena 2021 is a hybrid event, a complete experience, taking place both online in the IC Events platform and offline with participation in the event hall.
Online participation in the retailArena conference is FREE in the IC Events platform, being an excellent option for those who follow us from a distance.
Participation in the event hall at the retailArena conference and workshops is available to a limited number of seats and also allows access to the entire event platform. Physical participation is subject to all protection rules that will be in force on the date of the event.
In - person participation is subject to approval by the organizer. If your registration for the in-person event is approved you will receive an email with your ticket.
Sheraton Bucharest Hotel
Calea Dorobantilor 5-7