retailArena 2021

A Game of The Future

27 - 28 October 2021

Hybrid conference by

Main Partner

Online Commerce Day Partner

retailArena 2021

27 October 2021 @ 09:30 - 16:00| 28 October 2021 @ 09:30 - 16:00

retailArena - A Game of The Future

 

The 9th edition of Retail Arena brings, once again, two days of discussions about changes in the industry and the future of the field. Influenced by the online commerce landscape and the rapid digitization during the recent months, but also by the free spaces on the market, ready for the expansion of large companies, many businesses are rapidly adopting new services and technologies.

On the first day of the event we look at the changes in retail in the last year and a half, how business strategies have changed and what the economic future in Romania looks like.

On the second day of the conference we discover how the digitization processes has accelerated and what the steps for online migration were, to save or improve the business.

 

Key speeches, market studies, exciting discussion panels & advanced workshops are all part of the retailArena experience.

 

The event will take place live with an audience and online on IC Events, the virtual events platform. Networking & Expo Area included in both setups.

 

 

 

Attend for free

IC Events

SIGN UP FOR FREE
and get all the perks of our premium virtual platform:

  • Watch the event in the Livestream Area
  • Visit partners' virtual booths in the Expo Area
  • Comment or raise questions to our speakers in the public chat
  • Exchange virtual business cards and continue networking via email
  • Chat with other attendees in the Networking Area or setup video calls in the Social Lounge

retailArena 2020 - A revolution in numbers for the first hybrid edition

Schedule

08:30 - 09:30

Welcome to Strategy & Marketing Day!

09:30 - 10:00

Opening remarks & Fireside Chat cu Felix Pătrășcanu, FAN Courier

10:00 - 11:30

Industry changes, after one year and six months post-pandemic

We’ll talk about who won and who lost. How business has evolved during the pandemic, what has changed and how business plans have been influenced?

11:30 - 11:45

Networking Break

11:45 - 13:15

Continuous development of commercial, logistics and DIY spaces

How have commercial and logistics spaces expanded in the last year and how has the market for interior and exterior redevelopment evolved, as well as the business of DIY retailers? What programs they brought to light and how they attracted customers.

13:15 - 14:00

Networking & Lunch Break

14:00 - 15:30

Sustainability in the 21st century

Investing in sustainability, despite an uncertain business climate. We’ll talk about investing in campaigns for the environment and for the local community. What are the benefits of sustainable measures taken by retailers and how do these costs influence the purchasing decision of the consumer.

15:30 - 15:45

Networking Break

15:45 - 17:15

10 Challenges for Commerce Experts: 10 Hands-On Situations Encountered by the World's Greatest Commerce Experts

This workshop aims to gather local professionals from various fields and help them overcome known e-commerce challenges in a relaxed and collaborative environment. The challenges were a part of the CMC (Commerce Management Certification) exam, a standard in the industry, hosted and accredited by EICOM. 

We’ll discuss 10 situations that can pose a challenge to even the most seasoned ecommercer, and, together, we’ll find the answers. This workshop will give you new insights on how to market correctly in different circumstances, smart going abroad approaches, smart logistics, or how to figure out how many call center persons do you need. 

15:45 - 17:15

Competitive advantages, natural selection & innovation

The strategy based on ‘competitive advantages’ helps companies to prosper, or in its absence, leaves the development of organizations to chance. The retail ecosystem has been in the disruption zone for a decade. Starting from Darwin, passing through the competitive positioning and through the innovation curves, we will put perspective in the market dynamics. Participants will leave with some clear strategic models to help differentiate themselves.

08:30 - 09:30

Welcome to Online Commerce Day!

09:30 - 10:00

Opening remarks & Key Speech TBA

10:00 - 11:30

The explosion of e-commerce and offline survival

What are the chances of an offline retailer surviving in 2021 without an online presence? What is online investment, what are the advantages and how much does it represent in a business?

11:30 - 11:45

Networking Break

11:45 - 13:15

Retail digitization: trends and technologies

Who changed their investment plan and redirected budgets to online - what were the gains and losses? What were the life-saving solutions for retailers, when and how were they implemented?

13:15 - 14:00

Networking & Lunch Break

14:00 - 15:30

Pandemic deliveries and shipments. What does the logistics market look like

The pandemic created a dependency on suppliers and showed the importance of carriers for the final consumer. What are the other impediments for the industry and what happens when the authorities delay the important projects for the development of the country? How much ground is left for logistics spaces and what are the main poles of attraction and development in the country?

15:30 - 15:45

Networking Break

15:45 - 17:15

Performance Online Marketing with Gun Media

15:45 - 17:15

A must have for online commerce - advanced SEO strategies with DWF

Why should you join retailArena?

 
 

 

 

Practical Solutions that can be immediately applied to your business and the latest retail information & key numbers

 

 

 

 

Practical applications from marketing and sales strategies and new ideas for new times: the advantages of online commerce

 

 

 

 

Networking with current and future business partners in a relaxed environment where you can identify new business opportunities

 

retailArena 2021 is a hybrid event, a complete experience, taking place both online in the IC Events platform and offline with participation in the event hall.


Online participation in the retailArena conference is FREE in the IC Events platform, being an excellent option for those who follow us from a distance. 


Participation in the event hall at the retailArena conference and workshops is available to a limited number of seats and also allows access to the entire event platform. Physical participation is subject to all protection rules that will be in force on the date of the event.

In - person participation is subject to approval by the organizer. If your registration for the in-person event is approved you will receive an email with your ticket.

Limited number of offline seats available. Experience the live event & networking opportunities from our location.

Join the In-Person event.

 

Sheraton Bucharest Hotel

Calea Dorobantilor 5-7

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Main Partner

Online Commerce Day Partner

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