retailArena is a complete event.
The schedule is modular and allows you to choose what is relevant and important. 2 conference days, workshops, expo area and networking.
24th -25th of October, Sheraton Bucharest
(retailers & producers)
Managing Director & CEO
(retail & ecommerce)
*altii = Analysts, Consultants, Key Account Managers, Commercial & Operational Managers, Real Estate Specialists, s.m.a.d.
The entire journey from audit and analysis, naming, visual identity and packaging to the self
Romanian producers in retail - Romanian businesses that we can be proud of on the occasion of the Centenary and the challenges encountered over time especially in the retail area. In the first panel we will approach Romanian successful business form FMCG with which we can be proud on the occasion of the Centenary.
We will analyze how they survived on an import-dominated market, how hard it was to reach the consumer and what strategies and tactics they had to apply in order for them to be present on supermarket shelves.
The large supermarket and hypermarket networks have entered in the proximity store segment over the past year. Orientation towards this segment has come as a result of consumers' needs. What impact did these consumer needs have on the technology used inside stores (equipment, payment methods, labels, packaging, etc.), on the demand for space for such commercial units, how the major networks choose to enter on this segment and how have smaller retailers adapted to this new reality?
The future of retail: new technologies, same day delivery, auto renewals, customisation and other must do’s for your business
Working for 10 years in the area of Marketing and Sales, Rafael began his career as Sales Representative in the consulting business for micro and small companies. Subsequently, he had experience of 1 year at Banco Real, in the commercial credit area for corporate clients. In 2009 he joined VTEX, where he remained for 3 years as commercial manager of small and medium-sized companies. In the years of 2012 and 2013 he was responsible for the expansion of Latin America.
From Argentina, it developed 5 countries and won 20 new clients, in addition to breakeven of the operation. On its return to the Brazilian market, it became responsible for the corporate segment, from 2013 to 2015. In 2016 the Inbound Sales operation began. Today he is responsible for marketing and sales for small and medium-sized clients in all 16 countries where VTEX is present.