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retailAboveCorona: Retailing in times of crisis
27 - 28 octombrie
Hybrid conference by IC Virtual Events
retailArena - retailAboveCorona: Retailing in times of crisis
retailArena - retailAboveCorona: Retailing in times of crisis is the benchmark event that focuses on the impact of Covid-19 pandemic in the retail industry, FCMG and eCommerce, on changes in consumer behavior, but also on the opportunities generated on a large scale.
How have retailers adapted to the new economic and consumer reality? What steps have producers taken to meet the new needs of consumers? How much has the pandemic accelerated certain trends? How many of them should have already been adopted by retailers and become the new normal? What are the new trends that appear as a result of the pandemic and to what extent can we anticipate them in the context of dramatic changes from one day to the next? What strategies and solutions have traders adopted to remain relevant and what do they foresee in the future in the retail industry? Do sustainability strategies and those with a focus on experiences in the conditions of distance measures still matter? How much will retail be digitized and how can we reform an entire industry?
To these questions and many more we will answer at the eighth edition of retailArena - retailAboveCorona: Retailing in times of Crisis. For two days we propose a complete event, with an omnichannel approach, with experiences both offline and online, where you will find the answer to any possible question about the evolution of these sectors.
The event is one of offline reference, where, for two days, participants can take part at debates, workshops and networking. retailArena 2020, however, will also include the virtual component of InternetCorp, a solution developed since the beginning of the pandemic.
Speakers
WHY ATTEND?
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- The most up-to-date retail informations
- Practical applications from the marketing and sales strategies of important companies in this field
- New ideas for new times: the advantages of a traditional retail business vs. electronic commerce
- Networking in a virtual environment and new business opportunities
Program
27 october
Retail Strategy & Marketing Day
What changes has the Covid pandemic brought to the players' business and strategy? Who are the big winners and which areas were most affected? What does the new landscape of the Romanian retail industry look like?
The new normal and the new retail. What has retail borrowed from other fields, how much has been digitized, what innovations "remain" and what is foreshadowed in the next period?
Comportamentul consumatorilor s-a schimbat și mai mult odată cu pandemia de coronavirus. Este clar că anumite aspecte, precum proximitatea sau interesul pentru produse sănătoase și sustenabile au crescut în ultimele luni. Ce altceva contează pentru consumatorul pandemic și ce va face diferențierea la raft sau online?
In this seminar you will learn how you can put online channels to work for you to generate more sales. We will first explore insights into online shopping behavior and practical recommendations in preparing marketing campaigns for Black Friday and Christmas in search engines and social media.
28 october
Unified Commerce Day
Can a retailer survive without an online presence? How competitive can you be? On the other hand, what do online retailers say - how much more is a brick & mortar presence?
The Covid-19 pandemic led to the emergence of more and more marketplaces, delivery platforms, delivery solutions and services, but also to the increase in demand for storage space. What’s next from this point of view?
Case study: Veranda Mall goes online Listen to the best! Advice and recommendations from those who managed to turn a crisis into an opportunity and saw the full side of the glass.
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retailArena is more than just an event, it is a community of marketing, ecommerce and retail specialists. Here you will find relevant news, interviews and analyzes for the retail market that we encourage you to share and, in this way, help us grow together.